We add credibility to our offerings –

If you are pushing a fitness and health management product or service and you appear to be out of shape or overweight, you’re looking at a steep climb up the ladder to success and significance. We enjoy the credibility of doing ourselves what we recommend to others. As a result, client outcomes and our outcomes hit the intended targets.

We increase our capacity to add value –

If you’ve read The Discipline of Market Leaders by Michael Treacy, you may recall that the third and final of the key disciplines, customer intimacy, often involves the transfer of a competency from the provider to the customer or client. We see this time and again, where we literally work ourselves out of a job. This is true with our friends at Blue Choice, whose sales team was very young and benefited from strong, regular doses of skill building in sales and service to client accounts. The bottom line: if we fail to increase our capacity, our ability to continue to deliver value diminishes over time and can result in the loss of valued relationships. That’s simply unacceptable to us.

We shorten the learning curve –

In this day and age with change rolling as rapidly as it does, we simply cannot afford the lag time of making mistakes and learning from them as our sole source of improvement and development. We will most certainly make mistakes and recover from them. I share the sentiments of Alan Weiss, a member of Mensa International, who says, “I’m constantly amazed at how stupid I was two weeks ago.” The more rapidly we learn and assimilate proven approaches into our work with clients, the sooner and more fully they realize the benefits and outcomes tied to those tried and true methods.