Digital Marketing Strategist and Designer

May 25, 2022
by Caitlin McVeigh-Gagnon

Digital Marketing Strategist and Designer Apply now

Posted: 1 month ago
Title: Digital Marketing Strategist and Designer
Location: Elkridge, MD, US

Apply Now

The Marketing team at uPerform is building a brand that is transforming the way IT training and ongoing support are conducted and delivered in healthcare. We’d love for you to be a part of our growing organization. uPerform is making a significant impact in the Healthcare market and we want to maximize brand awareness and lead generation in the channel.

uPerform seeks a motivated, energetic, and self-directed marketing professional with solid business discipline, substantial graphic design experience, and strong social media marketing abilities.

As our Digital Marketing Strategist and Designer, you will play a fundamental role in assisting with the strategy and execution of our marketing objectives. You must be comfortable managing multiple projects concurrently, collaborating with internal and external stakeholders, and creating and delivering content across mixed media including the web, social media, web advertisements, email campaigns, and more iterations of our efforts.

Essential duties and responsibilities:

  • Conceptualize, design, and implement brand collateral and web materials, including graphics, ads, brochures, email messaging, infographics, tradeshow graphics, video, and other promotional materials, ensuring all activities accurately reflect the uPerform brand
  • Manage and expand target audience engagement across the website and social media platforms
  • Create content topics and creative campaigns to reach target audiences, implementing effective hashtags and keywords for social media and digital advertising
  • Develop and manage social media calendar and posting schedule
  • Lead website SEO strategy and execution
  • Analyze data and KPIs to report on actionable insights and recommendations to optimize results
  • Collaborate with marketing team to amplify all communications, including press releases, events, client success stories, and product releases
  • Write, edit, and proofread marketing copy
  • Assist industry event and tradeshow strategy and execution

Education, experience, and desired skills:

  • Bachelor’s degree in a related field, such as Marketing, Digital Media, Business, or Communications
  • 2-3 years of digital marketing experience for a software company
  • Experience in the healthcare industry preferred
  • 1-3 years of experience with website SEO
  • 1-2 years of graphic design experience
  • 1-2 years of social media marketing experience including LinkedIn, YouTube, Facebook, Twitter
  • Experience with Adobe Creative Cloud Suite, and digital advertising platforms, including LinkedIn Campaign Manager, Google Ads, Hootsuite, and other tools, including Microsoft Suite, Google Analytics, and WordPress
  • High level of motivation, self-starter, attention to detail, and strong organizational skills
  • Excellent verbal and written communication skills
  • Able to effectively manage changing priorities and excels in a fast-moving, dynamic environment
  • Capacity to manage multiple projects simultaneously
  • Ability to establish and maintain effective working relationships with diverse groups and cross-functional teams

Location: uPerform Headquarters is located in Elkridge, Maryland. Temporary hybrid work is allowed due to the COVID-19 pandemic. In-office schedule required on Tuesday and Wednesday.